Q6: Content marketing is a must for business success. What are some best practices for making your content stand out? #SShour
Q6: Content marketing is a must for business success. What are some best practices for making your content stand out? #SShour
— rachelloumiller (@rachelloumiller) Mon Sep 29 2014 22:36:31 GMT+0200 (Romance Daylight Time)
Legacy systems exist at big or small companies.. it’s hard to change no matter the size @dmscott #SSHour
— socialtosales (@socialtosales) Mon Sep 29 2014 22:36:43 GMT+0200 (Romance Daylight Time)
MT @rachelloumiller Q6: Content marketing is a must for business success. Best practices for making your content stand out? #SShour
— connect2life (@connect2life) Mon Sep 29 2014 22:36:46 GMT+0200 (Romance Daylight Time)
@rachelloumiller create content that fits the needs of the customer #sshour
— wendyvangilst (@wendyvangilst) Mon Sep 29 2014 22:37:37 GMT+0200 (Romance Daylight Time)
A6) For brand new orgs, make your PEOPLE stand out. Talk about your team, your customers/clients. #sshour
— bldchris (@bldchris) Mon Sep 29 2014 22:37:38 GMT+0200 (Romance Daylight Time)
to quote @buzzcocks Noise Annoys – quality over quantity in content marketing – targeted, focused, valuable #SShour
— JohnGoldenFRR (@JohnGoldenFRR) Mon Sep 29 2014 22:37:59 GMT+0200 (Romance Daylight Time)
“You have to create content specifically for your buyers, not for your own ego.” @DMScott #sshour
— bldchris (@bldchris) Mon Sep 29 2014 22:38:03 GMT+0200 (Romance Daylight Time)
@dmscott create content for your buyers, not your own ego. #sshour
— davestei (@davestei) Mon Sep 29 2014 22:38:03 GMT+0200 (Romance Daylight Time)
@bldchris Christin, this is true even with job seekers. Each one of them is now a saleperson whether they like it or not. #sshour
— JeffSheehan (@JeffSheehan) Mon Sep 29 2014 22:38:09 GMT+0200 (Romance Daylight Time)
I think the problem is that there is so much crap content. Noise that gets in the way of “good” content that you can trust. #sshour
— AndrewAllenVT (@AndrewAllenVT) Mon Sep 29 2014 22:38:12 GMT+0200 (Romance Daylight Time)
A6: Stand out content is valuable, inspiring, and enjoyable cc @annhandley #sshour
— connect2life (@connect2life) Mon Sep 29 2014 22:38:20 GMT+0200 (Romance Daylight Time)
A6: Focus the target of your content as finely as possible. Don’t go for “everybody.” #sshour
— joshmccormack (@joshmccormack) Mon Sep 29 2014 22:38:22 GMT+0200 (Romance Daylight Time)
Content should be for your buyers not your ego. Huge difference @DMScott #sshour
— KalynnAmadio (@KalynnAmadio) Mon Sep 29 2014 22:38:40 GMT+0200 (Romance Daylight Time)
A6 be generous with content and information. (and time too). Use love marketing not pain marketing. #sshour
— DanielleJStorey (@DanielleJStorey) Mon Sep 29 2014 22:38:48 GMT+0200 (Romance Daylight Time)
A6: I appreciate a polarizing stance on something – be bold! #sshour
— connect2life (@connect2life) Mon Sep 29 2014 22:38:51 GMT+0200 (Romance Daylight Time)
Spending more time on content than marketing. #DiscussDecideDo, not #DecideSellDefend. @rachelloumiller @iSocialFanz #SShour @SwerhunMeets
— CCEChirps (@CCEChirps) Mon Sep 29 2014 22:39:01 GMT+0200 (Romance Daylight Time)
#SShour A6 Acknowledge your listening get’s you in the game
— ajsinkers (@ajsinkers) Mon Sep 29 2014 22:39:02 GMT+0200 (Romance Daylight Time)
A6: Create content for buyers and not your own ego. Provide resource/entertainment/mood altering in your content marketing strat. #sshour
— JacobkCurtis (@JacobkCurtis) Mon Sep 29 2014 22:39:03 GMT+0200 (Romance Daylight Time)
A6: https://t.co/B361I0IYFi #SShour
— joshmccormack (@joshmccormack) Mon Sep 29 2014 22:39:03 GMT+0200 (Romance Daylight Time)
A6: map your content to your prospects buying process, objections and best practices #SShour
— jinen83 (@jinen83) Mon Sep 29 2014 22:39:11 GMT+0200 (Romance Daylight Time)
I get concerned that there is too much content available. Differentiation is critically important today. #sshour
— davestei (@davestei) Mon Sep 29 2014 22:39:12 GMT+0200 (Romance Daylight Time)
@joshmccormack everybody is nobody #SShour
— wendyvangilst (@wendyvangilst) Mon Sep 29 2014 22:39:14 GMT+0200 (Romance Daylight Time)
@wendyvangilst Wendy, the content should vary depending on where they are in the sales cycle and who they are as a decision maker. #sshour
— JeffSheehan (@JeffSheehan) Mon Sep 29 2014 22:39:15 GMT+0200 (Romance Daylight Time)
Touched. Sniff…“@iSocialFanz: We were going to wait for ya
.. So glad you’re here!
RT @ajenkins: better late than never #sshour”
— ajenkins (@ajenkins) Mon Sep 29 2014 22:39:28 GMT+0200 (Romance Daylight Time)
THIS >> RT @wendyvangilst @joshmccormack everybody is nobody #SShour
— KalynnAmadio (@KalynnAmadio) Mon Sep 29 2014 22:39:34 GMT+0200 (Romance Daylight Time)
“@socialtosales: Legacy systems exist at big or small companies.. it’s hard to change no matter the size @dmscott #SSHour”
— crm_plf (@crm_plf) Mon Sep 29 2014 22:39:37 GMT+0200 (Romance Daylight Time)
Better late than never – listening in to #SSHour
— Richard_Y (@Richard_Y) Mon Sep 29 2014 22:39:52 GMT+0200 (Romance Daylight Time)
A6 your content should mirror your who you are and give that extra umph to let your cust get to know you – perhaps behind the scene #sshour
— Laerkespenner (@Laerkespenner) Mon Sep 29 2014 22:39:56 GMT+0200 (Romance Daylight Time)
@AndrewAllenVT I think that crap is bc people are trying to sell, not market. #sshour
— DanielleJStorey (@DanielleJStorey) Mon Sep 29 2014 22:40:02 GMT+0200 (Romance Daylight Time)
Absolutely!: Create content for your customers, not your ego.
#SSHOUR @dmscott @iSocialFanz
— turbineagency (@turbineagency) Mon Sep 29 2014 22:40:19 GMT+0200 (Romance Daylight Time)
@Laerkespenner I love behind the scene information! #SShour
— stephanieakling (@stephanieakling) Mon Sep 29 2014 22:40:26 GMT+0200 (Romance Daylight Time)
@wendyvangilst Really well said. #sshour
— joshmccormack (@joshmccormack) Mon Sep 29 2014 22:40:28 GMT+0200 (Romance Daylight Time)
@davestei Agreed lots of people shouting not many listening and focussing in the conversation #SShour
— ajsinkers (@ajsinkers) Mon Sep 29 2014 22:40:32 GMT+0200 (Romance Daylight Time)
@davestei Dave, I also have a similar concern with too much content, An awful lot of “noise”. Differentiation is key! #sshour
— JeffSheehan (@JeffSheehan) Mon Sep 29 2014 22:40:36 GMT+0200 (Romance Daylight Time)
@AndrewAllenVT Not just crap, but automated, repeated crap #sshour
— ITredux (@ITredux) Mon Sep 29 2014 22:40:45 GMT+0200 (Romance Daylight Time)
@rachelloumiller Being bigger isn’t necessarily going to win out – being in tune with audience increasingly more important #SShour
— adhutchinson (@adhutchinson) Mon Sep 29 2014 22:40:51 GMT+0200 (Romance Daylight Time)
@davestei Harder than ever to have your content stand out. #SShour
— joshmccormack (@joshmccormack) Mon Sep 29 2014 22:40:52 GMT+0200 (Romance Daylight Time)
@rachelloumiller create unique content that is based on research about the type of content that engage your audience! Be unique #SShour
— RamiMansour (@RamiMansour) Mon Sep 29 2014 22:41:16 GMT+0200 (Romance Daylight Time)
A6: Your sales message should be very subliminal in your content marketing. Build interest for the shares and curiosity for sales. #sshour
— JacobkCurtis (@JacobkCurtis) Mon Sep 29 2014 22:41:29 GMT+0200 (Romance Daylight Time)
So true!! @DanielleJStorey: @AndrewAllenVT I think that crap is bc people are trying to sell, not market. #sshour
— AndrewAllenVT (@AndrewAllenVT) Mon Sep 29 2014 22:41:31 GMT+0200 (Romance Daylight Time)
@JeffSheehan I read somewhere these days customers can enter your funnel at any stage and traverse any direction. #SShour @wendyvangilst
— jinen83 (@jinen83) Mon Sep 29 2014 22:42:02 GMT+0200 (Romance Daylight Time)
“Play the long game” @iSocialFanz powerful approach to content marketing h/t @DMScott #sshour
— KalynnAmadio (@KalynnAmadio) Mon Sep 29 2014 22:42:03 GMT+0200 (Romance Daylight Time)
A6: Tell stories. Educate and Inspire…write to build relationships, never to sell. With time it works. I promise! #sshour
— danielnewmanUV (@danielnewmanUV) Mon Sep 29 2014 22:42:10 GMT+0200 (Romance Daylight Time)
@dmscott has brand equity. Others that don’t are at risk giving too much away and missing out on $ I’ve studied it. #sshour
— davestei (@davestei) Mon Sep 29 2014 22:42:16 GMT+0200 (Romance Daylight Time)
@DanielleJStorey Danielle, I think it’s more attributable to all the hype regarding “Content is King”.Opens floodgates. #sshour
— JeffSheehan (@JeffSheehan) Mon Sep 29 2014 22:42:19 GMT+0200 (Romance Daylight Time)
@JacobkCurtis yes and build long term relationships #SShour
— wendyvangilst (@wendyvangilst) Mon Sep 29 2014 22:42:29 GMT+0200 (Romance Daylight Time)
RT @danielnewmanUV A6: Tell stories. Educate and Inspire..write to build relationships, never 2 sell. With time it works. I promise! #sshour
— bschlenker (@bschlenker) Mon Sep 29 2014 22:42:42 GMT+0200 (Romance Daylight Time)
A6: Allow content to be relevant, useful, and focused towards your audience: your customers. #SShour
— PhyliciaProctor (@PhyliciaProctor) Mon Sep 29 2014 22:42:43 GMT+0200 (Romance Daylight Time)
Yes! Slideshare is differentiation #sshour
— davestei (@davestei) Mon Sep 29 2014 22:42:45 GMT+0200 (Romance Daylight Time)
A6: Don’t forget about design: what does your content “look” like? cc @newscred http://t.co/ZfjiW5Xogk #sshour
— connect2life (@connect2life) Mon Sep 29 2014 22:42:47 GMT+0200 (Romance Daylight Time)
#SShour A6 Reciprocity is the key content has got to be giving customer something they want. Its the exchange gain
— ajsinkers (@ajsinkers) Mon Sep 29 2014 22:42:51 GMT+0200 (Romance Daylight Time)
Ugh. Even worse but so prevelant out there. @ITredux: @AndrewAllenVT Not just crap, but automated, repeated crap #sshour
— AndrewAllenVT (@AndrewAllenVT) Mon Sep 29 2014 22:42:56 GMT+0200 (Romance Daylight Time)
@stephanieakling @Laerkespenner behind the scenes is done well on instagram. Check out @PGi on instagram. #sshour
— DanielleJStorey (@DanielleJStorey) Mon Sep 29 2014 22:43:05 GMT+0200 (Romance Daylight Time)
good example for A6 http://t.co/XgHpGUjdmI #SShour engaging smartly across multiple channels
— thechrisives (@thechrisives) Mon Sep 29 2014 22:43:13 GMT+0200 (Romance Daylight Time)
Content is not King. A magazine can be full of content but only one article is relevant for me. #sshour
— ITredux (@ITredux) Mon Sep 29 2014 22:43:26 GMT+0200 (Romance Daylight Time)
@davestei agree works great! #SShour
— wendyvangilst (@wendyvangilst) Mon Sep 29 2014 22:43:30 GMT+0200 (Romance Daylight Time)
@davestei @dmscott Dave, I agree with you. Don’t give away the store. Protect your intellectual property. #sshour
— JeffSheehan (@JeffSheehan) Mon Sep 29 2014 22:43:32 GMT+0200 (Romance Daylight Time)
– @DanielleJStorey @stephanieakling @Laerkespenner @PGi
i love instagram too bad it is facebook #sshour
— denmark98 (@denmark98) Mon Sep 29 2014 22:43:37 GMT+0200 (Romance Daylight Time)
#sshour I agree.. In terms of Amazon books, I make many more purchases when I can preview the book/read Ch. 1 as opposed to having no access
— aileenmcole (@aileenmcole) Mon Sep 29 2014 22:43:40 GMT+0200 (Romance Daylight Time)
@danielnewmanUV Quality content is what your audience wants to hear, not what you want you tell them #SSHour
— adhutchinson (@adhutchinson) Mon Sep 29 2014 22:43:55 GMT+0200 (Romance Daylight Time)
@connect2life @newscred Yes. Make content easy to read. Bold, italic, call outs, etc. #sshour
— joshmccormack (@joshmccormack) Mon Sep 29 2014 22:43:56 GMT+0200 (Romance Daylight Time)
@DMScott walking the walk – providing valuable content for free & establishing a brand through reach & scale #SShour
— JohnGoldenFRR (@JohnGoldenFRR) Mon Sep 29 2014 22:44:55 GMT+0200 (Romance Daylight Time)
The Apocalypse of Content
http://t.co/JIQ9I9lKpK
#sshour
too much content
— denmark98 (@denmark98) Mon Sep 29 2014 22:44:57 GMT+0200 (Romance Daylight Time)
@denmark98 Facebook (hate it or love it) is one of the Best marketing platforms @DanielleJStorey @stephanieakling @PGi #sshour
— Laerkespenner (@Laerkespenner) Mon Sep 29 2014 22:45:04 GMT+0200 (Romance Daylight Time)
@bldchris Quality and context #sshour – quality, context, content; but which is the right order ?
— ITredux (@ITredux) Mon Sep 29 2014 22:45:06 GMT+0200 (Romance Daylight Time)
@iSocialFanz thanks for the G+ invite! You being proactive = me tuning in, tweeting & learning. Thanks!!
— aileenmcole (@aileenmcole) Mon Sep 29 2014 22:45:06 GMT+0200 (Romance Daylight Time)
@adhutchinson well – isn’t it kind of both? don’t you want to tell quality stories that build trust and relationships? #SSHOUR
— danielnewmanUV (@danielnewmanUV) Mon Sep 29 2014 22:45:07 GMT+0200 (Romance Daylight Time)